Dealer Success Stories

Here are some sales and product tips and tricks that we have received from dealers who purchase from the Associated Products Program. Do you have any tips and tricks that you would like to share, if so please email us your suggestions along with any pictures that you have to of it in action to dealerservicesgr@wd-wpp.com and you could be featured here. Thank you!

Product Tips:

1. Display big ticket items on showroom vehicles:

Allows customer to visualize how product looks when installed

Allows customer to interact with the product

Allows customer to see what products are available for their vehicle

Go one step further and incorporate the purchase price of the accessory into the customer Vehicle Financing.

2. Build your own car wash bucket kit based on best selling items at your dealership:

Car Wash Bucket

Some suggestions include:

Viking - 12 qt. Car Wash Bucket
Viking - Long Pile Microfiber Mitt
Viking - Microfiber Drying Towel
Mothers - California Gold Car Wash (16 oz.)
Turtle Wax - Super Hard Shell Car Wax (16 oz.)
Meguiar's - Hot Shine Reflect Foam (15 oz.)
Armor All - Original Protectant (10 oz.)
Sprayway - Glass Cleaner (19 oz.)
Blue Coral - Upholstery Cleaner Dri-Clean (22.8 oz.)
Lexol - Ultimate Leather Wipes Kit (20 Wipes Each)
Car Freshner - Little Tree, New Car (1 Pack)

 

Add on Sale Tips:

1. If a customer is purchasing Blue Magic - Headlight Lens Restorer (8 oz.), encourage them to also purchase the Blue Magic - Headlight Lens Sealer (8 oz.). These two products together will help their headlights stay cleaner longer.

2. If a customer is purchasing Stoner - Invisible Glass (19 oz.), encourage them to also purchase the Stoner - Invisible Glass Reach and Clean Tool. This product will help them clean their windows easier and get to those hard to reach places.

3. If a customer is purchasing a car wash, try to sell them a car wash bucket and wash mitt. Click here to view Car Care.

4. Do you live in a region that gets snow? Do you only carry snowbrushes and snow/ice shields during the winter months? Some customers may be looking for a snowbrush when you least expect it. Keep a limited supply on hand and have them available when they need it. Click here to view Snowbrushes.

5. When ordering a removable roof rack kit, order a 6 pack of lock cores. This will give the customer 4 locks to secure the rack to the vehicle and then 2 additional locks for potential add on accessories such as bike, water or snow. Click here to view Sports and Recreation.

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Dealer Supply Warehouse

You can reach Dealer Supply Warehouse Representative by:

  • 800-780-2402
  • 402-977-5384